For Zap by Paystack, Paystack's first consumer-facing mobile app, we were brought in to support the launch campaign through high-impact motion and visual effects. The objective was to build anticipation ahead of release by visually expressing what Zap stands for: speed, simplicity, and reliability in instant bank transfers. Working closely with the campaign's director, we focused on crafting effects that felt energetic and premium, while remaining true to Paystack's brand sensibilities.
To define the visual language, we researched iconic "speedster" characters across film and television—drawing inspiration from references such as The Flash and Makkari—and translated those cues into a bespoke Zap effect. This effect was designed and animated in After Effects to communicate velocity and momentum without overwhelming the narrative. The resulting promo videos played a key role in the launch rollout, generating strong engagement and helping Zap trend across major social platforms, ultimately supporting user acquisition and awareness at launch.
