For the Rise 3 launch, Risevest approached us to craft a tech-giant–level product film that would signal brand maturity, spotlight major app updates across Rise and Hisa, and drive new user adoption. We partnered closely with Risevest's global marketing, design, and creative leadership to translate complex product updates into a confident, cinematic narrative. From strategy to execution, we led the creative direction—defining the visual language, structuring the story, and designing how the app experience would be presented on screen—ensuring the final video felt premium, intuitive, and unmistakably Risevest.
Our team managed the project end-to-end: from pre-production planning and speaker preparation to coordinating a 22-person crew across multiple shoot locations in Lagos, including FPV drone sequences for dynamic opening and closing moments. In post-production, we oversaw editorial, colour, sound, and motion—designing and producing 2D and 3D scenes aligned with Risevest's brand system, while collaborating seamlessly with in-house designers to refine lighting and materials. The launch was supported by a high-impact teaser cut to build anticipation.
Within 48 hours, the campaign delivered over 25,000 organic views on X and 2,000+ views on YouTube, reinforcing Risevest's position as a category-defining investment platform for Africans.
