For the launch of the National Hotline for Agriculture, an AI-powered extension service developed by Crop2Cash, we partnered with the company to deliver a distinctive event branding system for its debut in Nigeria's Federal Capital Territory. Working closely with Crop2Cash's leadership and in-house design team, we shaped a visual direction that felt fresh and future-facing while remaining anchored in the existing brand identity. Beyond design execution, we also advised on event-day content and marketing strategy—drawing on our experience in branding large-scale launches to help position the product as a landmark innovation for smallholder farmers.
The resulting system balanced agriculture and technology through considered typography, colour, and form. We paired the brand's existing Montserrat typeface with Urbanist to introduce a subtle sense of futurism, and evolved the colour palette with gradients that amplified the product's AI-driven narrative. Industry-inspired visual elements and custom 3D assets were developed to enrich the system, which was then translated into flexible templates for the in-house team to extend across touchpoints. Deliverables included 3D booth designs to help visualise the on-ground experience and motion assets for digital marketing.
The launch was a success, earning coverage from organisations such as GSMA and Marula Square, and establishing the National Hotline for Agriculture as a credible, forward-looking solution in Nigeria's agritech ecosystem.
